500Feet Mobile Limited respects your privacy. 500Feet Mobile Limited and its affiliates (“500Feet” or the “Company”) offer mapping, GPS navigation, community based services to users of www.500Feet.eu (the “Website”) and/or users of 500Feet’s mobile applications (the “Application”) (collectively referred to as the “Services”). When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, and delete your information. This Privacy Policy covers:·       User Accounts & Accessing the Services·       Information that is being collected·       Why 500Feet collects data·       Sharing your information·       Visibility·       Integration with social networks·       Integration with other third party services·       Controlling your personal information·       How 500Feet retains data we collect·       How does 500Feet use aggregated information·       Cookies·       Advertising campaigns·       Information security·       Compliance & cooperation with regulators·       Changes to this Privacy PolicyThis Privacy Policy is incorporated as part of the 500Feet Terms of Use (the “Terms of Use” or the “Terms”). Your use of the Services is subject to the Terms of Use, Copyright Policy and this Privacy Policy and indicates your consent to them.To use our Services you must be 16 years of age or older. If you are under 16, you may not download or use the Services.In this Privacy Policy, the term “personal information” means information which you provide to us which personally identifies you, such as your name, email address or billing information, and, in certain circumstances, your location and route information or other data which can be reasonably linked to such information by 500Feet.You can adjust your Privacy Settings in the 500Feet app and choose which personal information we may collect about you and how your information is used.Contact 500Feet - Privacy concerns reportsIf you have any questions about this Privacy Policy, or if you believe that your privacy has been compromised in the course of using the Services, please contact 500Feet at: privacy@500Feet.eu. You may send 500Feet other requests, responses, questions and complaints by email at: support@500Feet.eu.User Accounts & Accessing the ServicesPlease note that when you install the Application on your mobile device, 500Feet will set up an account associated with that mobile device (the “Account” or “500Feet Account”). After installation, 500Feet will collect and use your information, including meta-data (as described below), in accordance with this Privacy Policy. This use may include linking your information with your Account. This is the case irrespective of whether or not you choose to create a 500Feet username and password in the 500Feet Application (as explained below).500Feet may allow you to use the 500Feet Application whether or not you choose to set up a username for yourself. If you choose to use the 500Feet Services without setting up a username you may do so by skipping the username setup stage of the application installation process. If you do so:·       500Feet will still link all of your information with your Account and a unique identifier generated by 500Feet in accordance with this Privacy Policy. This helps us do things like find you the best route.·       With the exception described in the bullet below, and as explained in the section “Visibility” below, your Account and the information associated with your Account (including your unique identifier) will be visible only to 500Feet; and·       When using the Application, your approximate location and other information you may choose to contribute will be visible to other users associated with the general username “500FeetUser”.·       Note that in order to access certain features of the Services (for example map editing, ranking, moods) you will need to set up a unique username to identify yourself.If you do set up a 500Feet username and password in the Application:·       500Feet will link all of your information with your Account and that username. This includes information received from all mobile devices running the Application on which you have chosen to sign in using your username and password;·       With the exception described in the bullet below and as explained in the section “Visibility” below, your Account and information associated with your Account will be visible only to 500Feet; and·       When using the Application, your approximate location and other information you may choose to contribute will be visible to other users associated with your account but is .·       500Feet may also establish and require from time to time additional or different means of identification and authentication for logging in and accessing the Services or for accessing certain features or designated sections of the Services.·       Your login details are your responsibility. You are fully accountable for any use or misuse of your Account and personal details as a result of conveying your login details to someone else. You must maintain your login details in absolute confidentiality and avoid disclosing them to others. Make sure that you change your password frequently and at least once every six months.Information that is being collectedWe want you to understand the types of information we collect as you use our services500Feet collects information to provide better services to all its users - from figuring out stuff like what’s the best route, to more complex things like monitoring traffic so you know when to leave, and showing you relevant ads while using 500Feet. The information 500Feet collects, and how that information is used, depends on how you choose to use our services and how you manage your privacy controls.Information you create or provide to us:·       Account Information: information required when setting up a username you have chosen, such as your name and gender. Bear in mind that false, incorrect, or out-dated information may impair 500Feet’s ability to provide you with the Services and to contact you when necessary. 500Feet will explicitly indicate the fields for mandatory completion. If you do not enter the requisite data in these fields, you may not be able to set up a username (but you may still use our Services as explained in the above section “User Accounts & Accessing the Services”); and/or·       Information that you choose to share with 500Feet: information that you choose to share with 500Feet, including a username you have chosen, reports associated with your username, phone number, “home” or “work”, other “favorites”, destinations you may travel to, search queries, calendar information (if you choose to activate and use certain Service features like time to leave reminders) and files you have uploaded to the service, including voice and audio files, if applicable. You can also choose to add payment information to your Account, if applicable, specifically for paid services. Even if you aren’t signed in to a 500Feet Account, you might choose to provide us with information - like an email address to receive updates about our services.·       Communication which you choose to conduct through the 500Feet Services: if you choose to use 500Feet to communicate with other 500Feet users or third parties through the 500Feet Services, such as chat messages or sending pinned locations on the 500Feet platform. We may also collect information when you exchange communication with 500Feet, for example, if you submit a request, contact 500Feet’s support team, or report a violation to the abuse team.·       Information from your social networks which you choose to connect to your 500Feet Account: you may choose to connect your 500Feet Account to your social network account(s). If you choose to do so, you may choose to share with 500Feet and/or other users information from your social network accounts, such as your Facebook profile photo or other personal information shared by you. For more information see Integration with social networks, below.·       “Find friends feature”: if you use the “find friends” feature, 500Feet will collect: _ Periodically, 500Feet will collect all of the phone numbers which are stored on your device’s phone contacts book. With regards to the “find friends” feature we only collect numbers in a form which is anonymous to 500Feet; This information will be used to help us find and create a list of other 500Feet users who you may know and with whom you may wish to connect. Note that we will not collect names, addresses or other information from your device’s phone contacts book, however some of this information may be saved locally on your device and may be used within searches for your friend’s name or address within the Services. and/or _ Your phone number. Your phone number will be used to verify your account and as part of the “find friends” feature , if applicable, to help find and create a list of other 500Feet users who you may know and with whom you may wish to connect.You may also provide additional information that will be used to personalize the Services and enhance your experience with the Services. For example, if you provide us with your “home” and “work” information, we may provide you with what we think is the preferred route between those locations.Information we collect as you use our servicesWe collect information about your activity in the Services, which we use to provide you with the Services of 500Feet, including features which are meant to personalize your experience. This includes things like finding you the preferred route and propose favorites or destinations commonly traveled by you to streamline your search and travel. The activity information we collect may include:·       Detailed location, travel and route information. Location and route information is collected for example in the form of GPS signals (combined with a time-stamp) and other information sent by your mobile device on which the Application is installed and activated. This location and route information is saved to a route history of all of the journeys you have made while using the Application. The types of location data we collect depends in part on your device and account settings. For example, depending on your selected device settings and/or your account settings we may collect information about your location and travel (or lack thereof) also while you are not using the app, in order to be able to tell you when to leave for planned drives, notify you about bad traffic in your area, provide you parking assistance, analyze how effective our ads are and more;·       Terms or venues you searched;·       Your views and interactions with content and ads;·       Your voice and audio information when you use voice and audio features;·       Communication or other content you chose to share with any third party, including 500Feet users through the Services;·       Your activity on third-party sites and apps that you chose to link to your 500Feet account or that you interact with through the Service.Meta-data (information about your device, browser and app use):Once you install the Application, 500Feet collects information about the use of the Services and information from the device you have 500Feet installed on. For example:·       500Feet may collect and record how often you use the app and for how long, your device type, unique identifiers, operating system type & version, battery usage, the third party web pages or applications you visit or use or interact with via the Application, information that you viewed on our Services, advertisements that are shown to you or that you view or click on, the fact that you used the Services to communicate with other users and the fact that you used third parties application/services via 500Feet to communicate with third parties, and the duration of such communications, the Internet Protocol (IP) address and the name of the domain that serves you to access the Services, and the geographic location of the device that you are using to log in and use 500Feet on.·       500Feet may also collect information about apps installed on your device that 500Feet can link with - such as third party music or media audio service apps (e.g. Spotify).·       We also collect information about the interaction of your devices with our Services, including, crash reports, system activity, and the date, time, and referrer URL of your request.Information we collect about you from our partnersWe work with ad partners, including entities that belong to the Google group of companies, in order to show you more relevant and useful ads based on your 500Feet activity and information associated with your device’s identifier (i.e, Advertising identifiers or similar technologies) shared with us by our ad partners. Your device’s identifier can be managed in your device’s settings (for more information: see here and here).You can decide whether we’ll show you personalized ads or not through your in-app Privacy Settings–>Ads personalization. Note: turning Ads personalization off does not turn off ads - only their personalization. For more information see section titled ‘Advertising campaigns’ under this Privacy Policy.We may also receive aggregated, non-personally identifiable information and analysis from third parties measurement services which help us understand how our users interact with our ads. We may also receive information from third party services about how 500Feet’s own marketing efforts performed on third party sites or platforms.We use various technologies to collect and store information, including, cookies, Advertising ID available on Android mobile devices or similar technologies, local storage, browser web storage, application data caches, databases, and server logs.Why 500Feet collects data500Feet may use information collected from or provided by you for the following purposes:Provide our servicesWe use your information to deliver our services. For example:·       Use your location and route information and/or search query history to provide navigation services, best route choices, traffic alerts and to provide information about sites, shops and other places and attractions in your close vicinity; and·       (If you have opted in to the “find friends” feature), use your phone number and the phone numbers which are stored in your device’s phone book to find and create a list of other 500Feet users who you may know and with whom you may wish to connect.·       To provide advertising services, including personalized ads, in accordance with the section titled ‘Advertising campaigns’ under this Privacy Policy.·       To share your submissions with other users of the Services and to facilitate communication between you, 500Feet and other users.Maintain & improve our services·       We also use your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues you report to us. And we use your information to improve the service or to develop new features or services. For example, 500Feet may use your route information to improve the accuracy of its mapping and navigation data.Provide personalized services, including content and ads·       We use the information we collect to operate the Services and to customize your experience with the Services. For example, 500Feet may use your “home” and “work” and other “favorites” information (if you choose to provide such information) or route history to offer routes based on how you’ve chosen to travel between favorite destinations in the past. Based on your past activity on the Services we may also suggest to you common destinations where you use the app to navigate to.·       We may also use the information to provide you with support and handle requests and complaints.·       Depending on your settings, we may also show you personalized ads based on your interests and past activity. For more information see section titled ‘Advertising campaigns’ under this Privacy Policy.Measure performance·       We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your usage of the Services to do things like optimize product design. We also use the data we collected about the ads you view or interact with (e.g. click on) to help advertisers understand the performance of their ad campaigns and to provide them with aggregated reports. We may also use data to measure the usability and effectiveness of 500Feet’s own marketing efforts on third party sites or platforms.Communicate with you·       We also use your information to send you updates, notices, announcements, and additional information related to the Services;·       We may also use your information to conduct surveys and questionnaires; And if you contact 500Feet we may keep a record of your request in order to help solve any issues you might be facing.·       Subject to your prior indication of consent (to the extent required under applicable law), we may also use the email address that you provided to send you promotional and/or marketing materials. At any time you may choose not to receive such materials by clicking on the “Unsubscribe” link in the email messages that we may send to you. In any case, 500Feet will not share your contact details with any advertiser, unless explicitly permitted or required by law.To protect 500Feet, our users, the public and for Legal reasonsWe may also use and process your information and content, using different technologies to the following purposes:·       To enforce the Terms of Use or Privacy Policy;·       To contact you when 500Feet believes it to be necessary;·       To comply with any applicable law and assist law enforcement agencies under any applicable law, when 500Feet has a good faith belief that 500Feet’s cooperation with the law enforcement agencies is legally mandated or meets the applicable legal standards and procedures;·       To detect abuse and illegal activity; to detect and prevent fraud, misappropriation, infringements, identity theft and other illegal activities and misuse of the Services;·       To handle breakdowns and malfunctions;·       To take any action in any case of dispute, or legal proceeding of any kind between you and the Services, or between you and other users or third parties with respect to, or in relation with the Services;·       For purposes provided under this Privacy Policy and Terms of Use;·       To help improve the safety and reliability of our Services. This includes detecting, preventing, and responding to security risks, and technical issues that could harm 500Feet, our users, or the public;·       To create aggregated and/or anonymous data (where such data does not enable the identification of a specific user). See “How does 500Feet use aggregated information”, below;We’ll ask for your consent before using your information for a purpose that isn’t covered in this Privacy Policy.Sharing your informationPersonal information that you shareThe Services are based on a community of users publicly sharing information with 500Feet and with other members of that community.In particular, users may choose to share personal information such as name, age, gender, picture, their location information, reports and other files. This information may be shared either directly to the Services and to all users, or just to your friends on 500Feet. This information may also be shared via third party services (such as social networks) which interact with the Services upon such users’ choice.You can decide whether or not to upload content to the Services. However any content that you choose to share and submit for posting is neither private nor confidential and you should expect that it may be made public and known to others. Information you choose to upload will be posted along with your user name and other information including personal information you attached to your publicly available user profile . You should note that certain incidents you report may include your path within the vicinity of those incidents. Therefore, you must exercise caution and common sense when submitting information. At the very least you should demonstrate the same degree of caution as when publishing personal information by means other than the Internet and cellular services.In any event (but except as detailed below with respect to information shared from your social network accounts according to your privacy settings for such social network accounts), your email address will not be visible to others through any reports or user posts that you share or upload.We, at 500Feet, take great measures to provide you with the best experience you can have while using the Services. However, 500Feet has no control over the conduct of any user and disclaims all liability in this regard. Users are advised to carefully and thoroughly consider whether or not to make public or available any information and carefully examine all necessary details related to any communication with other users prior to any engagement or communication being made.Participating in any user’s activities as a result, directly or indirectly, from using 500Feet, is entirely at your own risk. 500Feet is not a party to any agreement entered into between the users in any circumstances. The user has the sole and ultimate responsibility regarding compliance with all laws, regulations or any other duty. We do not accept any liability for any loss, damage, cost or expense that you may suffer or incur as a result of or in connection with your participation in any activity or event initiated, held or conducted by a user or a third party nor in connection to any agreement between the users or third parties, including any activity or event related in any way, directly or indirectly, the Services or the use thereof.When 500Feet shares your information500Feet does not sell, rent or lease your personal information to third parties.500Feet will not share your personal information with others, without your permission, except for the following purposes and to the extent necessary in 500Feet’s good-faith discretion:·       As necessary for the facilitation and operation of the Services. For example, making public road incidents you report and which are associated with your username and your location;·       If 500Feet reasonably believes that you have breached the Terms of Use or is investigating potential breach of the Terms of Use, or believes that you abused your rights to use the Services, or performed any act or omission that 500Feet reasonably believes to be violating any applicable law, rules, or regulations. 500Feet may share your information in these cases, with law enforcement agencies and other competent authorities and with any third party as may be required to handle any result of your wrongdoing;·       If 500Feet is required, or reasonably believes that it is required by law to share or disclose your information;·       In any case of dispute, or legal proceeding of any kind between you and 500Feet, or between you and other users with respect to, or in relation with the Services;·       In any case where 500Feet reasonably believes that sharing information is necessary to protect against harm to the rights, property or safety of 500Feet, our users, or the public as required or permitted by law, including to prevent imminent physical damage or damage to property;·       To detect, prevent, or otherwise address fraud, security, or technical issues;·       If 500Feet organizes the operation of the Services within a different framework, or through another legal structure or entity, or if 500Feet is acquired by, or merged into or with another entity, or if 500Feet enters bankruptcy, provided however, that those entities agree to be bound by the provisions of this Privacy Policy, with respective changes taken into consideration;·       To collect, store, hold and manage your personal information through cloud based or hosting services or a third party or a party affiliated or connected to 500Feet, as reasonable for business purposes, which may be located in the European Union and the U.S.A., potentially countries outside of your jurisdiction;·       500Feet may also share personal information with companies or organizations connected or affiliated with 500Feet, such as subsidiaries, sister-companies and parent companies.·       We work with other Google’s services (such as Google Doubleclick Bid Manager) for advertising and ad measurement purposes. In order to help advertisers decide what ads to show on 500Feet, Google, and websites & apps that partner with Google, we may share information with these services, such as a unique identifier for advertising (i.e, Advertising ID available on Android mobile devices or similar technologies). You can learn more about how Google uses information from sites or apps that use its services and how you can control that in this page. For more information see section titled ‘Advertising campaigns’ under this Privacy Policy.·       We also work with selected measurement services which help us understand how our users interact with our ads (such as DoubleClick Campaign Manager) and in order to measure 500Feet’s own marketing efforts (such as AppsFlyer services), by using and sharing the device’s identifier (i.e, Advertising ID or similar technologies).·       Personal information may also be shared with 500Feet’s trusted partners and service providers to process it for us, based on our instructions and in compliance with this policy and any other appropriate confidentiality and security measures. For example, we use service providers to help us with customer services.VisibilityPlease note that your username and some other information will be visible to others. Note that your username will be included along with any information you submit for posting. It will therefore be visible to others. Also - your friends on 500Feet will see your name & profile photo and any other information you chose to share with them.If you prefer to remain invisible on the 500Feet map, you can set the 500Feet Application not to show your location on the map. To do so you should go to the Privacy Settings and adjust accordingly by switching on to Invisible Mode. If on, some features may not be available. If you make this choice, while you will be ‘invisible’ on the map to other users, your location and route information will continue to be collected by 500Feet for the purposes listed in this Privacy Policy may be visible to other 500Feet’s users.  Integration with social networksYou may choose to share information between your 500Feet account and your social network account (such as Facebook). Through this option, you may choose to have personal information and other content about you available from social networks, transmitted and shared through the Services. Similarly, you may choose to have personal information and other content about you available from 500Feet, including your location and route information, transmitted to and shared through your social network account.By setting your 500Feet Account to integrate with social networks, including by signing onto 500Feet by using your social network account (such as your Facebook account and your Google account), you agree to share information (including personal information) between 500Feet and such social networks, for the purposes provided under this Privacy Policy.The social network’s use of information made available by 500Feet is governed by that social network’s privacy policy and controlled by the social network, not by this Privacy Policy or 500Feet.When you connect to the social network account through the Services for the first time or otherwise make the Services interact with your social network account, you will be asked by the social network to permit the social network to share your personal information stored on such social network with 500Feet. We collect your information from your social network account only in accordance with the permissions granted by you (such as your name, email address, list of friends, profile picture and other information available via the applicable social network).You understand and agree that the Services may access, make available and store such information so that it is available on and through your 500Feet Account, until your 500Feet Account is deleted.Please note that certain information which you have defined as private on your third party social network accounts may become public to other 500Feet Users through the Services once you have allowed the social network to share such information with 500Feet.Integration with other third party services500Feet may offer you the option to link 500Feet to third party services that may be useful to you (like, Spotify). Where 500Feet detects an integration may be available (either because a third party service attempts to link to 500Feet, or 500Feet detects an installed service on the device which has an integration option, or you request a particular integration), 500Feet will ask for confirmation to connect the accounts. If you choose to connect the accounts, 500Feet will ask for your permission to share data with the third party service. You should only agree to connect accounts if you are comfortable with the third party service receiving the data set out at the time of connecting the accounts and 500Feet is not responsible for the third party service’s use of data. You can disconnect 500Feet and the third party service at any time and 500Feet will cease sharing data with that service from the point of disconnection onwards.Controlling your personal informationYou can always review and update certain information by visiting your Account & Login settings (such as your phone, email and more) or the in-app left menu (to update your home, work and favorites). If you find that the information associated with your Account is not accurate, complete or updated, then you should make all necessary changes to correct it. Please keep in mind that false, incorrect, or outdated information may prevent you from setting up a username and impair the ability to provide you with Services.Privacy controlsYour in-app Privacy Settings provide you with quick access to settings and tools that let you safeguard your data and decide how your information can make 500Feet services work better for you. For example, you can control your visibility on the map and manage your preferences about the ads shown to you on 500Feet.There are other ways to control the information 500Feet collects whether or not you’re signed in to a 500Feet Account, including device-level settings: your device may have controls that determine what information we collect. For example, you can modify location settings on your device.Deleting your informationIf you would like us to delete your Account, please use the “Delete Account” function available under the in-app Privacy Setting. On receiving such a request, 500Feet will use reasonable efforts to delete such information, however please note that information may not be deleted immediately from our back-up systems. We aim to initiate the deletion process immediately after your request. Once we receive your request, your data will no longer be used to personalize your 500Feet experience. We then begin a process designed to safely and completely delete the data from our storage systems. This process generally takes around 2 months from the time of deletion. As with any deletion process, things like routine maintenance, unexpected outages, bugs, or failures in our protocols may cause delays in the processes and time frames defined in this policy. We maintain systems designed to detect and remediate such issues.How 500Feet retains data we collectSome data you can delete whenever you like, some data is deleted automatically, and some data we retain for longer periods of time when necessary. This section describes why we hold onto different types of data for different periods of time.·       Information retained until you remove it - such as your “Home, “work”, favorites, email address and other account related information. We’ll keep this data in your 500Feet Account until you choose to remove it and/or update it.·       Data that expires after a specific period of time - in some cases, you don’t need to actively delete your information as we set retention timeframes based on the reason for the data’s collection. For example, if you choose to connect your calendar to your 500Feet Account, we extract your calendar events for several days in advance and delete them after their occurrence. We may also take steps to anonymize certain data within set timeperiods.·       Information retained until your 500Feet Account is deleted - we may keep some data for the life of your 500Feet Account if it’s useful for helping us understand how users interact with our features and how we can improve our services. For example, if you made an incident report, we will keep information about how many reports you have submitted, even after the event is removed. When you delete your 500Feet Account, the information about how many reports you have submitted is also removed.·       Information retained for extended time periods for limited purposes - sometimes business and legal requirements oblige us to retain certain information, for specific purposes, for an extended period of time. For example, when 500Feet processes a payment for you, we’ll retain this data for longer periods of time as required for tax or accounting purposes. Reasons we might retain some data for extended periods of time include: _ Security, fraud & abuse prevention _ Financial record-keeping _ Complying with legal or regulatory requirements _ Ensuring the continuity of our services * Direct communications with 500FeetHow does 500Feet use aggregated information?500Feet may use anonymous, statistical or aggregated information (including anonymous location information), in a form that does not enable the identification of a specific user, to properly operate the Services, to improve the quality of the Services, to enhance your experience, to create new services and features, including customized services, to change or cancel existing content or service, and for further internal, commercial and statistical purposes (including advertising).500Feet may also use anonymous, statistical or aggregated information collected on the Services, in a form that does not enable the identification of a specific user, by posting, disseminating, transmitting or otherwise communicating or making available such information to users of the Services, to the Services’ providers, partners and any other third party. For example, GPS information that we receive from your mobile device may be provided to map editors in an aggregated and/or anonymous form to help improve the map and solve map problems, traffic data may be provided to cities, and aggregated ads analysis may be provided to advertisers.Cookies500Feet may use cookies and similar technologies on the Services. Cookies are packets of information sent by the Website’s servers to your web browser and then sent back by the browser each time it accesses the Website’s servers.500Feet may use cookies for various purposes, such as to save you the need to re-enter your username and password each time you log in, to facilitate the use of the Website, to collect statistical information, to verify information, and to customize the Website to your personal preferences and for information security purposes.Some of the cookies may expire when the session ends and you exit your browser. Other cookies are saved on your computer’s hard drive. If you wish to block the Website’s cookies, then please use the help button in your browser and follow the necessary instructions. However, bear in mind that disabling cookies may complicate or even prevent your use of the Website, or certain features thereof.   Advertising campaigns500Feet allows advertisers to run ad campaigns on the Services.The information and advertisements that you see when accessing the Services may be targeted on the basis of your current 500Feet activity, such as your current location, your destination or contextual information based on your current location. For example: if you search for “Baker” you may see an ad for a local baker.Depending on your settings, you may also see ads personalized to you based on:·       Information we received from you (for example, your saved “Home” & “Work” addresses)·       Past activity and search query history (for example, drives that appear in your drive list)·       Information from our ad partners, including entities that belong to the Google group of companies and other trusted ad partners.Please note:·       We don’t knowingly collect nor do we show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health.·       We don’t share information that personally identifies you with advertisers, such as your name or email, unless you ask us to.·       As described under “When 500Feet shares your information” section above, we work with other Google’s services (such as Google Doubleclick Bid Manager) for advertising and ad measurement purposes. In order to help advertisers decide what ads to show on 500Feet, Google, and websites & apps that partner with Google, 500Feet may share information with these services such as a unique identifier for advertising (Advertising ID available on Android mobile devices or similar technologies).·       The Ads personalization control described above apply to personalized ads served by 500Feet on the 500Feet platform and they do not apply to ads served on third parties platforms, including on 500Feet’s behalf.·       When you visit a third party website from the Application, such third party may use cookies on your computer. The third party’s use of cookies is subject to their own privacy policies and not to this Privacy Policy. If you wish to study the privacy policies of those third parties you should visit their services, or contact them directly.The Services includes an internal messaging system which provides you the ability to send and receive messages from us. You hereby agree that we may use the internal messaging system for the purpose of informing you regarding products or services, which may interest you.It is clarified that we are not responsible for the content of said advertisements and the products delivered or services rendered thereby by third parties and you irrevocably and unconditionally agree that we shall not be held responsible or liable for any loss, damage, cost or expense that you may suffer or incur as a result or in connection thereof. Information security500Feet considers information security to be a top priority. 500Feet services are built with strong security features that continuously protect your information. 500Feet implements systems, applications and procedures to secure your personal information, to minimize the risk of theft, damage, loss of information, or unauthorized access or use of information. For example, we review our information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to our systems. In addition, we restrict access to personal information to 500Feet employees, contractors, and agents who need that information in order to process it. Anyone with this access is subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.The insights we gain from maintaining our services help us detect and automatically block security threats from ever reaching you.However, these measures are unable to provide absolute assurance. Therefore, although 500Feet takes great efforts to protect your personal information, 500Feet cannot guarantee and you cannot reasonably expect that 500Feet’s databases will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.Compliance & cooperation with regulatorsWe regularly review this Privacy Policy and make sure that we process your information in ways that comply with it.Data transfersWe store data on servers located around the world and your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy.When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.European requirementsIf the European Union (EU) data protection law applies to the processing of your information, we provide the controls described in this policy so you can exercise your right to request access to, update, remove, delete, and restrict the processing of your information.You can also export a copy of data in your 500Feet account if you want to back it up or export your information to another service. Note that in order to access the dashboard you will need a 500Feet account with a valid email address to receive your data archive.You also have the right to object to the processing of your information.We process your information for the purposes described in this policy, based on the following legal grounds:With your consentWe ask for your agreement to process your information for specific purposes and you have the right to withdraw your consent at any time. You can manage your settings at any time, including your in-app Privacy Settings.When we’re pursuing legitimate interestsWe process your information for our legitimate interests and those of third parties (such as partners including advertisers, in order to report use statistics) while applying appropriate safeguards that protect your privacy. This means that we process your information for things like:·       Providing, maintaining, and improving our services to meet the needs of our users·       Developing new services and features that are useful for our users·       Understanding how people use our services (including how they interact with our ads) to ensure and improve the performance of our services·       Customizing our services to provide you with a better user experience·       Marketing to inform users about our services·       Providing advertising to make our services freely available for users·       Detecting, preventing, or otherwise addressing fraud, abuse, security, or technical issues with our services·       Protecting against harm to the rights, property or safety of 500Feet, our users, or the public as required or permitted by law·       Performing research that improves our services for our users and benefits the public·       Fulfilling obligations to our partners like developers and rights holders·       Enforcing legal claims, including investigation of potential violations of applicable Terms of ServiceWhen we’re providing a serviceWe process your data to provide a service you’ve asked for under a contract (including our terms of use).When we’re complying with legal obligationsWe’ll process your data when we have a legal obligation to do so, for example, if we’re responding to legal process.If you have questions, you can contact 500Feet and our data protection office, led by our Data Protection Officer, at: privacy@500Feet.eu. And you can contact your local data protection authority if you have concerns regarding your rights under local law.Changes to this Privacy Policy500Feet may from time to time change the terms of this Privacy Policy. Substantial changes will take effect 30 days after 500Feet has posted a:·       System message to users notifying them of changes to the Privacy Policy; and·       Notification on the Website’s homepage or any other relevant web pages, explaining the changes to the Privacy Policy alongside a comparison of the “old” and “new” versions of the Privacy Policy.Other changes will take effect 7 days after their initial posting on the Website. However, if 500Feet amends this Privacy Policy to comply with legal requirements, the amendments will become effective immediately upon their initial posting, or as required.You agree to be bound by any of the changes made in the terms of this Privacy Policy. Continuing to use the Services will indicate your acceptance of the amended terms. If you do not agree with any of the amended terms, you must avoid any further use of the Services.